Sell what You Sow!: The Grower's Guide to Successful Produce Marketing

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New World Pub., 1994 - Business & Economics - 302 pages
The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

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Sell what you sow!: the grower's guide to successful produce marketing

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Gibson is an agricultural journalist whose writings have appeared in numerous farm publications. His book is intended for small farmers, gardeners, and anyone interested in marketing their own produce ... Read full review


I Getting Started
II Direct Marketing

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About the author (1994)

Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market.

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