Sell what You Sow!: The Grower's Guide to Successful Produce Marketing
The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.
What people are saying - Write a review
Sell what you sow!: the grower's guide to successful produce marketingUser Review - Not Available - Book Verdict
Gibson is an agricultural journalist whose writings have appeared in numerous farm publications. His book is intended for small farmers, gardeners, and anyone interested in marketing their own produce ... Read full review
I Getting Started
II Direct Marketing
12 other sections not shown