Selling: Building Partnerships

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A guide to the theory and application of selling strategies and tools. Topics covered include the use of cell phones, presentation software and other technologies in the market place. This updated edition also has coverage of the Internet and more global examples.

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Contents

Salespeople in Businesses
6
Chapter
13
Chapter
18
Copyright

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About the author (2001)

John F. Tanner, Jr. is the associate dean for the Hankamer School of Business undergraduate programs and the research director of Baylor University's Center for Professional Selling and associate professor of marketing.

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