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Strategic Selling Knowledge
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advertising agency answer application approach attitude benefits better Burroughs Corporation cash Charles Roth close communication competitive consider corporate Curtis Publishing Company customers decision demonstration detailed effective employees equipment evaluation explain feel Figure firm firm's Frank Bettger give goals handle Ibid important indicate industrial interest interview listen look machine Maxwell Maltz merchandise method motives nonverbal nonverbal communications Norman Vincent Peale objections offer operations owners person personal selling persuasive Philip Kotler position potential problems professional promote prospective buyers questions real-estate require sales manager sales representatives salespeople salesperson Saturday Evening Post self-image seller selling situation selling strategy selling techniques sources specific success talk techniques telephone tell territory Transactional Analysis usually visual words