Selling Sunshine: 75 Tips, Tools, and Tactics for Becoming a Wildly Successful Entrepreneur

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Greenleaf Book Group, 2011 - Business & Economics - 221 pages
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A top entrepreneur helps readers breathe life into a stagnant business by overhauling their approach to branding and customer service. Packed with 75 simple, actionable strategies straight from the trenches of the service industry, this book explores the peaks and valleys of running your own business through the eyes of a proven expert. Growing up in a single-parent family in the Midwest, author Tony Hartl had the odds stacked against him. From a young age, Hartl took little more than an entrepreneurial spirit and a lot of hard work and turned it into one profitable business after another. By applying the tips detailed in this book, he overcame the obstacles of poverty, became a homeowner while still in his teens, and put himself through college. His greatest success, founding and running the Planet Tan Corporation, saw his net worth jump from $10,000 to millions of dollars in a thirteen-year period. Hartl's example is a blueprint for creating, maintaining, and growing a meaningful business with a fulfilling company culture.
 

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Great Book
Tons of amazing information. Read it in one day and use it to reference the 75 tips on a regular basis.

Contents

What Is an Entrepreneur?
1
Skin in the Game
5
people
21
Decide Where to Go and Work Hard to Get There Tip 2 Practice Peopling
25
Avoid False Flattery
31
Celebrate Success
32
Find a Reason to Celebrate
34
Operate on a Foundation of Fairness
38
Get in the Trenches
115
Choose Right over Comfortable
117
Develop Your Team
120
Share What You Know
124
Check Your Ego at the Door
126
Build Something to Believe
127
Accept Responsibility
129
Practice Compassionate Termination
130

Treat People Right
40
Treat People Well and Theyll Treat You Better
42
Choose a BDC over an MBA Any
43
Power Your Business on People
46
Pay for Performance
48
Key Insights on Working with People
50
paSSion
51
Stay Hungry
52
Never Stop Learning
53
Bring Your Joy to Work
56
Your Employees Family or Team?
58
Celebrate
59
Know Your ABCs
61
Establish Action Steps
64
Stand Out from the Crowd
66
Lead with Your Heart
67
Create a Captivating Company Culture
69
Shape Your Destiny
73
Accept No Limits
74
Key Insights on Bringing Passion to Your Business
76
perSiStenCe
79
Create Magic
80
Bring a Blanket
81
Focus Focus Focus
82
Beware of Clockwatchers Cavedwellers and Cankickers
85
Strive for Constant Improvement
87
Know Your Numbers
89
Everything Matters
92
The Three Rs for Creating a Sustainable Business
93
Change the Game
95
Be Willing to Make Big Sacrifices
97
Pay Attention to the Pareto Principle
99
A Healthy Dose of Fear Is Good Medicine
100
Find the Right Things to Do Then Do Them
103
Maintain a Tenacious Desire to Succeed
105
Key Insights on the Importance of Persistence
108
proCeSS
111
Keep Your Info One Click Away
131
Utilize Business Intelligence
134
Make Your Vendors Your Partners
136
Key Insights on Focusing Your Process
138
perSonality
141
Loyalty Matters
143
Follow Your Internal Compass
144
Learn Something New Every
146
Unleash Your Selfconfidence
147
Always Be Personable
148
Key Insights on Leading with Personality
151
poSitivity
153
Set Big Goals
154
Provide Real Encouragement
156
Associate with Winners
158
Follow Masterful Mentors
162
Reach Out and Reach
164
Befriend Your Competition
166
Find Your Angel
169
Create Pride in the Organization
171
Key Insights on Staying Positive
172
promiSe
175
The Brand Is in the Details
178
Exceed Expectations
180
Go for Share of Heart
183
Design the Brand and Brand the Design
184
Expand the Brand
186
Teach a Man to Fish
189
Build a Better Brand
191
Run Your Business Like Youre Going to Run It Forever
195
Know When to Exit the Stage
196
Key Insights on Delivering on the Promise
203
A BrandNew Chapter
205
Planet Tans Plan for Success
213
Recommended Reading
219
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About the author (2011)

Tony Hartl founded Planet Tan in 1995 and built the company into one of the most recognizable brands in the Dallas area. He currently sits on the National Foundation for Teaching Entrepreneurship Board and has been a guest lecturer at The Caruth Institute of Entrepreneurship at SMU's Cox Business School. He has been featured in numerous media outlets, including Inc. magazine, Fortune Small Business, and the Dallas Morning News.

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