Selling Your Services: Proven Strategies For Getting Clients To Hire You (Or Your Firm)

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Macmillan, Jun 15, 1992 - Business & Economics - 368 pages
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If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.

 

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Selling your services: proven strategies for getting clients to hire you (or your firm)

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Although there seems to be a plethora of sales books available, Bly, a market consultant, makes a compelling case for the inclusion of this title on a library's shelf. It is his contention that while ... Read full review

Contents

Introduction Selling Your Services An Overview
1
PART I Power Prospecting How to Generate Initial Interest in Your Services
23
PART II FollowUp How to Get Appointments with Prospects
101
PART III The Initial Client Meeting How to Use It to Achieve Your Goal
153
PART IV Getting the Project Closing the Sale Contracts Proposals and Letters of Agreement
247
PART V Continuous Selling How to Keep Clients Sold After the Sale Is Made
275
Appendix Sources and Resources
339
Index
343
About the Author
350
Copyright

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About the author (1992)

Robert Bly is an independent copywriter specializing in business to business and direct-response advertising.

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