What people are saying - Write a review
We haven't found any reviews in the usual places.
The importance of industrial selling
The marketing content of the selling
10 other sections not shown
accounts advertising become break cost buyer calls cent chemicals commercial company's competition competitors complex components David Rowe deal developing applications direct mail effect effort electrical engineering equipment essential Esso established existing customers fact firm's function Harvard Business School important improvement increasing industrial marketing industrial product industrial salesman industrial selling involved J. K. Galbraith Joan Woodward manufacturer market managers market research marketing plan ment method negotiation offer opportunity point organisation particular personal selling phone-power plastics possible potential pounds sterling premium problem product manager product sales manager profit prospect purchasing research range raw material recognise relationship requires revenue role sales department sales force sales manager's seller selling firm situation specialised staff sumer supplier technical literature technical service technique telephone Theodore Levitt tion Ul Ul usually value analysis