What people are saying - Write a review
We haven't found any reviews in the usual places.
Images of a Woman as a Commodity
1 other sections not shown
96 commercials advertised product Althusser appearance Barthes beauty Berger camera cent close-up shot coded coders commercials showed commodification commodity constructed content analysis daughter decorative depiction of women domestic chores Doordarshan featured women female body female characters female viewer focused Garam Masala gender Gulab Jamun Hair Oil Hindu housewife housewives husband ideal images of women Indian advertising Indian commercials Indian culture Indian society Indian television advertisements Indian television commercials Indian women Jacques Lacan John Berger Laura Mulvey Level look Louis Althusser major male gaze male voice masculine mass media messages mirror mother motherhood Mulvey myth Parle Masala patriarchal ideology patriarchal system perspective portrayal of women portrayed poses projected reinforced Roland Barthes sex object sexist sexual shampoo signified soap social spheres spice mix stereotypical image Surf detergent symbols traditional role visual voyeuristic voyeuristic pleasure wife wife/mother wives woman woman's body women in Indian young Zee TV