Selling the City: Marketing Approaches in Public Sector Urban Planning |
Contents
Marketing theory and place marketing | 16 |
City marketing as a planning tool | 27 |
Analysing the market | 45 |
Copyright | |
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Other editions - View all
Selling the City: Marketing Approaches in Public Sector Urban Planning G. J. Ashworth,H. Voogd No preview available - 1993 |
Common terms and phrases
activities agencies application of marketing areas Ashworth aspects attracting attributes audit behaviour central Chapter characteristics city marketing commercial competitive consumer context criteria decision-making defined definition described discussed distinctive Drachten Dutch economic effectiveness elements example existing experience facilities Figure functions geographical goals Groningen Haan historic Hoogeveen images held important investment investors Languedoc Languedoc-Roussillon locations London Docklands market planning market segmentation market-oriented marketing approaches marketing mix marketing process marketing strategies measures Meppel Netherlands objectives operation organisations Otmin particular partnership phase place marketing place promotion place-images place-product possible potency analysis potency score practice problems procedures programmes projected promoted images public authorities public planning public sector purchasing qualities recreation regional relationship relevant resort response result role selection spatial scales specific structure plan studies Table target groups techniques tourism town urban planning urban product urban regeneration various visitors Voogd Zwolle