Selling to the Affluent: The Professional's Guide to Closing the Sales that Count
Provides information on effective tactics for making a sale to professionals with seven-figure incomes, tips and strategies for targeting the affluent blue-collar market, components of sales letters that receive top responses, and more.
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WHAT THIS BOOK IS ABOUT
INFLUENCING PEOPLE WHO INFLUENCE
18 other sections not shown
achievements advertising ADWEEK affiliation groups affluent Asian Americans affluent business owners affluent market affluent prospects affluent women Asian-Indian asked authors automobiles BERGER broker Caller CARISEO cash flow clients club cold call copy Dan's dealers dollars editor endorsements Esther euphoric Extraordinary Sales Professional Filipino Americans financial consultant firm high-income sales identify important income industry interested interview investment Jack Nicklaus Jackie John Korean American Lou Holtz luxury automobiles major million NAPARST never Newsweek percent person Publishers Weekly publishing purchase ROBERT READ sales manager sales profes segment selling seminar significant sionals SMYTHE solicitations speakers SPOTA STANLEY stock broker subsegments successful SUSAN WHITE talk target the affluent telephone tell tion told top-of-the-line trade journals types Vietnamese American Wall Street Journal WIDOW young