Selling to the Affluent: The Professional's Guide to Closing the Sales that Count

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Business One Irwin, 1991 - Business & Economics - 477 pages
Provides information on effective tactics for making a sale to professionals with seven-figure incomes, tips and strategies for targeting the affluent blue-collar market, components of sales letters that receive top responses, and more.

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Contents

WHAT THIS BOOK IS ABOUT
3
PART
10
INFLUENCING PEOPLE WHO INFLUENCE
16
Copyright

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About the author (1991)

Thomas J. Stanley was born in 1944 in the Bronx, New York City. He went to college in Connecticut, did graduate work at the University of Tennessee, and received a doctorate at the University of Georgia. He was a marketing professor at Georgia State University, a public speaker, a consultant on selling to the rich, and an author. He wrote books on the habits of millionaires including The Millionaire Next Door and The Millionaire Mind. He died in a car accident on February 28, 2015 at the age of 71.

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