Semiotics and communication: signs, codes, cultures
Laurence Erlbaum Associates, Dec 31, 1993 - Language Arts & Disciplines - 222 pages
Communication is, among other things, about the study of meaning -- how people convey ideas for themselves and to one another in their daily lives. Designed to close the gap between what we are able to do as social actors and what we are able to describe as social analysts, this book introduces the language of semiotics -- a language that provides some of the words necessary for discussion of these communication issues.
Presenting the basics of semiotic theory to communication scholars, this volume summarizes those aspects most relevant to the study of social interaction, in particular, signs (the smallest elements of meaning in interaction) and codes (sets of related signs and rules for their use) -- explaining how they come together within cultures. Three common social codes -- food, clothing, and objects -- serve as primary examples throughout the book.
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aesthetic analysis anthropology appropriate aspects assumed assumptions Barthes basic Bateson behavior boundaries chapter choice combination communication researchers concept connections connotations considered context convey meaning create creative Cuna Darryl Hannah decoding demonstrated described dhoti discussion display dress elaboration emphasize ethnic example exists explicit fashion focus function gift Gregory Bateson Hmong human identity implies individual signs interaction interpretation intertextuality kente cloth kinesics language langue larger Leeds-Hurwitz linguistics major marker material culture messages metaphor metonymy Milwaukee Public Museum nonverbal communication objects obvious paradigm participants particular Peirce Pentecostal physical polysemic potential presented proxemics pysanky quilt reality refers relationship ritual role Saussure semiology semiosis semiotic theory semioticians sense serve signifier social actors social codes someone specifically status Steel Magnolias structure term theoretical tion topic traditional traditionally understanding University of Wisconsin-Parkside wear wedding words