Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities

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JHU Press, Nov 14, 2007 - Business & Economics - 342 pages
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The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities.

In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations.

From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.

 

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Contents

INTRODUCTION
3
FINANCIAL PRINCIPLES
20
MANAGEMENT AND HUMAN RESOURCES
36
SAFETY RISK MANAGEMENT AND PRIVACY
55
Resident Services
67
CONCIERGE AND RECEPTION
69
RESIDENT RELATIONS AND HEALTH
76
TRANSPORTATION
98
MARKETING
181
SALES
213
COORDINATING THE MOVE
240
MANAGING TURNOVER Operating and Marketing Stabilized Communities
254
PERSONAL CARE
265
CARING FOR PEOPLE WITH MEMORY IMPAIRMENT
278
ARCHITECTURAL DESIGN CONSIDERATIONS
289
Appendixes
297

ACTIVITIES AND ENRICHMENT
102
FOOD AND BEVERAGE SERVICE
113
DINING SERVICES
131
HOUSEKEEPING
149
LAUNDRY
161
MAINTENANCE AND CAPITAL IMPROVEMENTS
168
Marketing and Sales
179
FIFTY QUESTIONS FREQUENTLY ASKED BY RESIDENTS AND FAMILIES
299
THE DEVELOPMENT PROCESS
303
OPERATIONS AUDIT
305
FINANCING OPTIONS
327
CRITICALPATH TASKS FOR PREOPENING
331
Index
337
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About the author (2007)

Benjamin W. Pearce is President and Chief Executive Officer of Potomac Homes Corporation.

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