Sensory MarketingThe book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. |
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advertising aesthetics affect apply associated atmosphere attract awareness become believe brain brand brand’s identity build clarify color communication concept connected Consumer consumption contribute create customer’s customers digital technology discussed elements emotional emphasizes environment example fact feeling FIGURE firm firm’s five human senses focus give Hotel identity illustrated important increase individual individual’s interaction interior Journal kind knowledge lighting longer look mass material means mind natural offer opportunities package perceived perception physical played positive possible presented provides rational reason regard relationship restaurant result retail scents seen sensations sense expressions sensory experience sensory marketing service landscape shows sight signature significance smell smell experience society sound experience strategy strengthen supreme sensory experience Sweden Swedish symbols tactile taste experience taste sense theme touch experience values visual voice