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CHAPTER 2THE NATURE AND FUNCTION OF MENTAL
CHAPTER 3C0NCEPTUAL FRAMEWORK
CHAPTER 4RESEARCH HYPOTHESES AND METHOD
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ability adjectives appear associate learning Betsy Ross black and white brand or company chapter Coefficient Alpha cognitive company name conducted consisted constructed convey Covariance delayed recall difference discussed encoding evaluate experiment explanation for interactive high information content Hypothesis imaginal processing immediate and delayed immediate recall incidental redundant cue increase recall information content pictures interactive image interactive imagery interactive picture intrusions levels of processing low information content Lutz and Lutz mediation mental imagery Nelson occur pattern of results pause 1 second Pavio pictures and words pictures versus words pretest product attribute information product class products shown rating scales recall test relational organization explanation relationally organized retrieval cue Saturated Model semantic level semantic processing sensory and semantic sensory attribute sensory code sensory level sensory processing sensory-semantic model slides statistically significant subjects Table Target Attribute Type of Stimulus University of Wisconsin-Madison verbal vivid word processing