Serial Innovators: Firms That Change the World

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John Wiley & Sons, Oct 13, 2011 - Business & Economics - 224 pages
"The average life expectancy at "birth" of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years.

Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields—behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy—to understand how firms, as they grow, develop rigidities that prevent change.

It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time".

 

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Interesting Read. Mixes the story of a newly appointed CEO with some theory to explain why some companies are able to withstand changes in the market; while most only last less than 15 years ... Read full review

Contents

CHAPTER2 Corporate Life Cycle
11
INDIVIDUAL RIGIDITIES
23
The Greatest of All Time
39
CHAPTER5 Rewiring Brains
55
ORGANIZATIONAL RIGIDITIES
73
CHAPTER7 In Brain We Trust
97
CHAPTER8 What We Value
111
0 Printer Name Courier Westford
121
SERIAL INNOVATORS
137
The Medici Oxford
155
Legacy through Leadership
161
Afterword
167
Corporate Aging and Survival
177
References
187
Acknowledgments
193
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About the author (2011)

Claudio Feser is a Director of McKinsey & Company, where he leads the McKinsey CEO Network, a practice of the company that focuses on CEO training and coaching. Feser previously managed McKinsey offices in Switzerland and Greece. During his career, he has advised the CEOs of some of the world's largest and most renowned companies.

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