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FORMULATION OF THE MARKET RESPONSE FUNC
APPLICATIONS OF THE FUNCTION IN DECISION
2 other sections not shown
additional salesman Advertising allocation American Hospital Association analysis base volume ber of salesmen buyers change in sales correlation of sales cost in Districti customers decrease determining the number district's sales force dollar volume Englewood Cliffs Estimated change exponential exponential function factors firm's sales increase in gross increase in sales incremental gross profits incremental sales independent variables index in Districti Journal of Marketing level of selling market potential market response function Marketing Management Marketing Research McGraw-Hill Book Company medical X-ray film multiple correlation number of sales number of salesmen Operations Research out-of-pocket costs PARTIAL CORRELATION COEFFICIENTS Peter Langhoff polynomial result S-shaped sales calls sales districts sales management sales of medical sales to number sales volume salesmen employed salesmen to employ selling effort Selling price index share of market shown in Column Table 13 techniques TEST OF SIGNIFICANCE tion VARIABLES ELIMINATED volume at cost volume of medical York