Sexism in the Media and their Effects

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GRIN Verlag, 2007 - 76 pages
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Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Forschung und Studien, Note: 1,3, Technische Universitat Dresden (Institut fur Kommunikationswissenschaft), 52 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Everybody who reads a magazine, watches television or goes to the movies realizes that sex is omnipresent across all media. The messages about sex and sexual issues transmitted to the people can have positive or negative themes and they raise questions about the effects they can have on the behaviours and attitudes of the recipients. Especially for young persons, the media are an important source of information about sexual issues, but sexual messages can also have a negative impact on their mind. In comparison to research on the impact of violence in the media, research on the impact of sexual portrayals and sexual content is little. The discussion about sex and sexism in the media, research on sexism and the effects and impact which sexual messages can have on one's mind will be the focus of this work. It is important to distinguish three main fields of research of sexism in the mass media. One great field of concern is research on gender-stereotyping and gender-bias in the media. The second great area of research is focusing on the effects that (verbal or visual) sexism in the media can have on one's mind. The third field at least focuses on more explicit media contents such as erotica or even pornography. This work in the following is structured on these three areas of research.

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Page 22 - ... (2) to ascertain the methods employed in the distribution of obscene and pornographic materials and to explore the nature and volume of traffic in such materials; "(3) to study the effect of obscenity and pornography upon the public, and particularly minors, and its relationship to crime and other antisocial behavior...
Page 3 - From this it proceeds to examine how in the individual person the limited messages from outside, formed into a pattern of stereotypes, are identified with his own interests as he feels and conceives them.
Page 3 - Television is a centralized system of storytelling. It is part and parcel of our daily lives. Its drama, commercials, news, and other programs bring a relatively coherent world of common images and messages into every home. Television cultivates from infancy the very predispositions and preferences that used to be acquired from other primary sources. Transcending historic barriers of literacy and mobility, television has become the primary common source of socialization and everyday information (mostly...
Page 31 - Harrison, K.; Cantor, J.: The Relationship between Media Consumption and Eating Disorders.
Page 19 - When the new technology is put in place, things happen that hear little relationship to what was imagined. Sproull and Kiesler call these 'second level effects': 'people pay attention to different things, have contact with different people, and depend on one another differently' (Sproull and Kiesler 1991: 4).
Page 16 - ... facts" and patterns of relationships that define our world and "legitimize the social order" (Gerbner, Gross, Morgan & Signorielli, 1994, p. 18). TV tells its stories through prime-time sitcoms and serials, day-time soap operas and talk shows, news and sports, and the steady stream of commercials that fuel the entire television industry. And it does...
Page 31 - Harrison, K.: The Body Electric: Thin-Ideal Media and Eating Disorders in Adolescents. In: Journal of Communication, Summer 2000, pp.
Page 3 - ... and what to think, feel, believe, fear, and desire — and what not to. The media are forms of pedagogy that teach us how to be men and women. They show us how to dress, look, and consume; how to react to members of different social groups; how to be popular and successful and how to avoid failure; and how to conform to the dominant system of norms, values, practices, and institutions.
Page 16 - ... sports, and the steady stream of commercials that fuel the entire television industry. And it does so from cradle to coffin. According to this "cultivation hypothesis," a steady dose of television, over time, acts like the pull of gravity toward an imagined center. Called "mainstreaming," this pull results in a shared set of conceptions and expectations about reality among otherwise diverse viewers. Tests of the hypothesis have found, for example, that "heavy...

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