Shared Goals, Shared Knowledge, and Mutual Respect = A Shared Mission

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Pearson Education, Jun 30, 2010 - Business & Economics - 8 pages

This is the eBook version of the printed book.

This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.

Why teamwork across organizational boundaries is even more important than you realize--and how you can promote it.

The term Jody Hoffer Gittell used to describe Southwest’s greatest competitive advantage, “relational coordination,” is basically an academic term for teamwork. In other words, people work across functional lines to achieve common goals. Through field research and statistical analysis, Gittel demonstrated that such teamwork is not just an organizational nicety--it produces a dramatic difference in performance....


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About the author (2010)

James F. Parker served as Chief Executive Officer and Vice-Chairman of the Board of Southwest Airlines Co. from June 2001 through July 2004, three of the airline industry's most challenging years. He is a member of the Advisory Council for the MIT Leadership Center at MIT's Sloan Business School. A lawyer by trade, he spent 16 years as General Counsel of Southwest Airlines before being selected to lead the company. He is currently a member of the Board of Directors of Texas Roadhouse Restaurants, Inc.

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