Shelf Space: Modern Package Design 1945-1965

Front Cover
Chronicle Books, 1998 - Design - 119 pages
0 Reviews
Reviews aren't verified, but Google checks for and removes fake content when it's identified
The War is over, the economy's booming, and the supermarket shelves are groaning under the weight of thousands of items. New products and packaging—aerosol sprays, TV dinners, canned beer, and molded plastics—abound, and the package designer's task has never been more challenging, or more fun. Designers and pop culture buffs alike will revel in this outstanding portfolio of package design from the mid-1940s to mid-1960s, a veritable social history of postwar consumer culture. In more than 150 color photos, author Jerry Jankowski presents favorite pieces of the period -- a surrealist perfume bottle by Salvador Dali, a Bing Crosby ice cream carton, "Astronaut: The New Game of Outer Space" (for boys), "Let's Do Dishes" (for girls) -- chosen for their strong graphics, classic motifs, social commentary, or quirky humor. Readers will recognize familiar classics like the boldly designed package for Brillo soap pads and an early incarnation of the Frisbee. All are cultural time capsules from a rich era of design, reflecting an image of a nation caught somewhere between the Old West and the Space Age.

From inside the book

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

WITH
46
around the house
60
kid stuff
92
Copyright

2 other sections not shown

Common terms and phrases

ADULT advertising album American ANGELES became beer Blue body bottle boys brand BUILD California carton Chicago cleaning CLEANSER clothes color Columbia Records Company CONCENTRATE consumer containers contents CORPORATION cover cream created dated DETERGENT Dish display DOLLARS early easy FIVE forties and fifties gold graphic hand humor illustrated industrial inside Japan Kellogg's label late late forties less LIQUID living look manufactured metal mid fifties MILTON BRADLEY modern needed NEEDLES OFFICE opener pack package design panel paperboard Paris PARK Patrick Cudahy perfume personality plastic play POLISH popular printed radio record Rice Krispies sell shows sixties soap sold space style super supermarket surrealist television thirties transistor wash World York

About the author (1998)

Jerry Jankowski is the design director for the Lincoln Park Zoo in Chicago. He is the author of several design books, including Shelf Life: Modern Package Design 1920-1945. Most of the items in Shelf Space come from his personal collection, which he has amassed over the past 15 years. He lives in Chicago.

Bibliographic information

QR code for Shelf Space
TitleShelf Space: Modern Package Design 1945-1965
AuthorsJerry Jankowski, Grant Kessler
Photographs byGrant Kessler
Illustrated byGrant Kessler
Editionillustrated
PublisherChronicle Books, 1998
Original fromthe University of California
DigitizedSep 29, 2008
ISBN0811817849, 9780811817844
Length119 pages
Subjects ›  › 

Design / Decorative Arts
Design / General
Design / Graphic Arts / General
  
Export CitationBiBTeX EndNote RefMan