Shelf Space: Modern Package Design 1945-1965
The War is over, the economy's booming, and the supermarket shelves are groaning under the weight of thousands of items. New products and packaging—aerosol sprays, TV dinners, canned beer, and molded plastics—abound, and the package designer's task has never been more challenging, or more fun. Designers and pop culture buffs alike will revel in this outstanding portfolio of package design from the mid-1940s to mid-1960s, a veritable social history of postwar consumer culture. In more than 150 color photos, author Jerry Jankowski presents favorite pieces of the period -- a surrealist perfume bottle by Salvador Dali, a Bing Crosby ice cream carton, "Astronaut: The New Game of Outer Space" (for boys), "Let's Do Dishes" (for girls) -- chosen for their strong graphics, classic motifs, social commentary, or quirky humor. Readers will recognize familiar classics like the boldly designed package for Brillo soap pads and an early incarnation of the Frisbee. All are cultural time capsules from a rich era of design, reflecting an image of a nation caught somewhere between the Old West and the Space Age.
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ADULT advertising album American ANGELES became beer Blue body bottle boys brand BUILD California carton Chicago cleaning CLEANSER clothes color Columbia Records Company CONCENTRATE consumer containers contents CORPORATION cover cream created dated DETERGENT Dish display DOLLARS early easy FIVE forties and fifties gold graphic hand humor illustrated industrial inside Japan Kellogg's label late late forties less LIQUID living look manufactured metal mid fifties MILTON BRADLEY modern needed NEEDLES OFFICE opener pack package design panel paperboard Paris PARK Patrick Cudahy perfume personality plastic play POLISH popular printed radio record Rice Krispies sell shows sixties soap sold space style super supermarket surrealist television thirties transistor wash World York