Signs and symbols: their design and meaning

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Van Nostrand Reinhold, 1989 - Business & Economics - 360 pages
This classic study shows how humans express thought through graphic means and why certain shapes and configurations of dot and line are perceived and remembered more easily than others.

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Review: Signs and Symbols: Their Design and Meaning

User Review  - A. Loobeensky - Goodreads

Polish edition of this book (edited by is pure beauty; letters and illustratons was so well-composed that I almost couldn't focus my attention on reading. The book itself is really good, juicy and full of informations; 'must have' for someone interested in the theory of signs. Read full review


Three Themes
The Elements of a Sign
The Basic Signs

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