Simple: Conquering the Crisis of Complexity
For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.
In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.
Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.
In these illuminating pages you will discover, among other things:
The next big idea in business is SIMPLE.
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SIMPLE: Conquering the Crisis of ComplexityUser Review - Kirkus
Brand-identity consultant Siegel and colleague Etzkorn make a strong, appealing case for simplicity.Who but those who make their living off such monstrosities hasn't been bamboozled by the tax code ... Read full review
Beautiful book for any modern entrepreneur, executive or product designer competing in an outdated and overly complex world!