Sister Ceo: The Black Woman's Guide to Starting Your Own Business

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Penguin, Jan 1, 1998 - Business & Economics - 288 pages
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In this idea-packed, can-do handbook on entrepreneurship, successfully self-employed businesswoman Cheryl Broussard shows you how to take control of your destiny by taking control of your work. Sister CEO arms the would-be entrepreneur with all the basics—from finding the right niche and overcoming emotional barriers to raising start-up funds, handling publicity, and learning salesmanship. You'll find profiles of other African American women who've succeeded on their own terms, and scores of ideas for services and products that can be made or marketed out of the home. With your existing knowledge, a strategic plan, commitment, confidence, and above all, action, you can claim for yourself the job title "Sister CEO."

Upscale magazine declared Broussard's bestselling first book, The Black Woman's Guide to Financial Independence, "A must-read for anyone who wants to develop an economic base and for anyone who understands that knowledge in action is the ultimate form of power." Sister CEO is an equally essential guide.
 

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Sister CEO: the Black woman's guide to starting her own business

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Both these books focus on the successes of African American women in the corporate world. Broussard's (The Black Woman's Guide to Financial Independence, LJ 1/96) guide is a workshop/workbook for ... Read full review

Contents

ABUSINESS OF YOUR
Chapter 3THE IDEAL BUSINESS FOR YOU TO START
NETWORKING FOR SUCCESS
THE ESSENTIALS
Chapter 7 LEGALMATTERS
Chapter 9MANAGING THE MONEY
FRANCHISING
Chapter 13SISTER CEO MANAGEMENT STYLE
LETTING PEOPLE KNOW YOURE IN BUSINESS
Resources Bibliography and Recommended Reading
FOR THE BEST IN PAPERBACKS LOOK FOR
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About the author (1998)

Cheryl D. Brossard is a well-noted financial consultant and national best-selling author of Sister CEO and Smart Ways to Take Charge of Your Money.

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