Six-week Start-up: A Step-by-step Program for Starting Your Business, Making Money, and Achieving Your Goals

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The Planning Shop, 2004 - Business & Economics - 283 pages
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Brimming with worksheets, planning tools, and checklists, this guide to starting a business outlines a six-week plan for moving from idea to execution, showing readers how to find and hold on to customers, market a product or service, and much, much more. Original. 35,000 first printing.
 

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It is a very practical guide for people who wants to start up a new business. The worksheets in the books does make one thinks of what to do in the business. In addition, it prepares one to see what is forthcoming in the business. Excellent!

Contents

Worksheets
4
My Business Values
10
Basic Business Description
16
Business Name Comparison Chart
28
Creating My Identity
38
GET THE INFORMATION YOU NEED
47
My Research Questions
51
Who are My Customers?
57
My Personnel Policies
114
Recruiting Employees
117
TAKE CARE OF OPERATIONS
127
Things to Consider when Renting Space
132
Mobile Office Plan
147
Supplier Comparison Chart
162
Distribution Agreement
179
DEAL WITH MONEY ISSUES
191

My Competitors
65
Potential Strategic Partners
71
CUT THROUGH RED TAPE
79
Forms of Business Organization Compared
86
Business Licenses Permits
93
My Support System
105
What are My Existing Assets?
198
Sales Projections
214
My Elevator Pitch
237
My Website Checklist
257
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About the author (2004)

Rhonda Abrams was educated at Harvard and UCLA. Abrams has written a lively column about small business for Gannett News Service since 1992 which is distributed to 150 newspapers, with a combined circulation of 13 million. She also writes a monthly column, America's Business Planning Expert, for Costco's (the nation's sixth largest retailer) newsletter, which is distributed to its millions of small business members. Her book The Successful Business Plan sold 140,000 copies. Abrams is also an active public speaker, and has been invited to present occasional commentaries on business for National Public Radio's "All Things Considered." Abrams not only writes about business, she lives it. In 1986 she started her first business, Abrams Business Strategies, a management consulting practice that now has clients ranging from one-person start-ups to Fortune 500 companies. Abrams lives in Los Altos, California.

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