Small Business: An Entrepreneur's Plan

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Cengage Learning, Nov 15, 2010 - New business enterprises - 438 pages
Knowles/Castillo, Small Business: An Entrepreneur's Plan helps students combine their vision and ideas with a practical approach that helps forms these ideas into a functional business plan. This book serves as a roadmap to success for a small business start-up by following the Business Plan Building Blocks and Action Steps, and tying it all together at the end. Students will learn how to develop a business plan from inception of the idea, spotting trends and opportunities, finding and marketing to target customers, to distribution and financing - all in a very hands-on, step-by-step approach. A conversational and engaging style, case studies and clips from the CBC's "Dragon's Den" bring the content to life for students.

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Your Great Adventure Exploring Your Options
Spotting Trends and Opportunities
Positioning Yourself as an Entrepreneur for Market Opportunities
Profiling Your Target Customer
Learning From the Competition Your Competitive Intelligence
Marketing Pricing and Promoting Your Product or Service
Marketing Distribution and Location
Legal Concerns
Risk Management Issues
The Power of Numbers
Financing Your Business
Building and Managing a Winning Team
Buying a Business
Buying a Franchise or Franchising Your Business
Pulling the Plan Together

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About the author (2010)

Chris Castillo is an experienced entrepreneur, consultant, educator and investor.As an entrepreneur, Chris has started various businesses ranging from a fast-food restaurant, coffee shop, mechanic service business, internet companies and a marketing and business consultancy business.As an experienced business consultant, Chris provides business services such as business strategy development, marketing research, feasibility studies, marketing planning, corporate identity programs including logo and branding strategies, business planning and business coaching to a world-wide clientel including Street Kids International, Taka Hirano Security Systems and Consultancy (Japan), In Ho Lim Enterprises (South Korea), Emerge Research and Consultancy Inc. (Japan), and Retis Internet-Architect Consultancy (Mexico).As an investor, Chris assists entrepreneurs and business owners take their business to the next level by providing both management expertise and capital.As an educator, Chris has taught in educational institutions and various events throughout the world. He is currently Professor in the Small and Medium Enterprise Management Program at Algonquin College.

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