Small Business: An Entrepreneur's Plan

Front Cover
Cengage Learning, Nov 15, 2010 - New business enterprises - 438 pages
Knowles/Castillo, Small Business: An Entrepreneur's Plan helps students combine their vision and ideas with a practical approach that helps forms these ideas into a functional business plan. This book serves as a roadmap to success for a small business start-up by following the Business Plan Building Blocks and Action Steps, and tying it all together at the end. Students will learn how to develop a business plan from inception of the idea, spotting trends and opportunities, finding and marketing to target customers, to distribution and financing - all in a very hands-on, step-by-step approach. A conversational and engaging style, case studies and clips from the CBC's "Dragon's Den" bring the content to life for students.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Your Great Adventure Exploring Your Options
1
Spotting Trends and Opportunities
29
Positioning Yourself as an Entrepreneur for Market Opportunities
57
Profiling Your Target Customer
81
Learning From the Competition Your Competitive Intelligence
103
Marketing Pricing and Promoting Your Product or Service
127
Marketing Distribution and Location
157
Legal Concerns
181
Risk Management Issues
219
The Power of Numbers
239
Financing Your Business
281
Building and Managing a Winning Team
313
Buying a Business
343
Buying a Franchise or Franchising Your Business
371
Pulling the Plan Together
395
Copyright

Common terms and phrases

About the author (2010)

Chris Castillo is an experienced entrepreneur, consultant, educator and investor.As an entrepreneur, Chris has started various businesses ranging from a fast-food restaurant, coffee shop, mechanic service business, internet companies and a marketing and business consultancy business.As an experienced business consultant, Chris provides business services such as business strategy development, marketing research, feasibility studies, marketing planning, corporate identity programs including logo and branding strategies, business planning and business coaching to a world-wide clientel including Street Kids International, Taka Hirano Security Systems and Consultancy (Japan), In Ho Lim Enterprises (South Korea), Emerge Research and Consultancy Inc. (Japan), and Retis Internet-Architect Consultancy (Mexico).As an investor, Chris assists entrepreneurs and business owners take their business to the next level by providing both management expertise and capital.As an educator, Chris has taught in educational institutions and various events throughout the world. He is currently Professor in the Small and Medium Enterprise Management Program at Algonquin College.

Bibliographic information