Small Business Management and Entrepreneurship
Cengage Learning EMEA, 2010 - Entrepreneurship - 477 pages
Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson.Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.
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In this book authors try to explain about relationship between small business management and entrepreneurship. The book started with the role and importance of small scale business in economic development of a country. Further it explain about role of owner as a manager of the business. And it also provide the important suggestion to the owners about managing the business. It
also provide information about how market place must be selected and innovative approaches towards to market place and products.
In the second part the book contain information about creating the small business. It includes how the business plan has to be created and what are the requirements for creating good business plan and strategies for successful small business. Importantly it gave information about starting up the small business through franchising
in third stage it provide information about how to manage the human resources ,short term and long term finances and market . It contain step by step information from starting of business to winding up of business.
UNDERSTANDING SMALL BUSINESS AND ENTREPRENEURSHIP
Small Business in the Economy
Entrepreneurship the Entrepreneur and the Ownermanager
The Small Business and Entrepreneurial Environment
Innovation and the Marketplace
Information and Help
CREATING THE ENTREPRENEURIAL SMALL BUSINESS
Buying an Existing Business
Forming and Protecting a Business
MANAGING THE ENTREPRENEURIAL SMALL BUSINESS
Management of People and Resources
Business Exits and Realizing Value
Glossary of terms
Successful Small Business Strategies
Startups and Franchises