Small Business Websites that Work: Get Online to Grow Your Company

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Prentice Hall, 2001 - Business & Economics - 220 pages
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How can you manage website designers if you don't understand the technology?

How can you create a website that increases your business's profits?

Will a website designer understand your business and your customers as intimately as you do? Even the best designers probably have no background in marketing, no previous contact with your target audience and little experience in setting a business strategy for a website. That's why it's important that you learn enough about how the Internet works and how your business will benefit from having a website, to manage the design team.

Packed with practical tips, checklists, and numerous examples, Small Business Websites that Work will walk you through the decisions you need to make in commissioning a website for your organization and managing the team responsible. Learn how to:

  • spot common defects in the website design
  • make the site more profitable for the company
  • differentiate the company on the Internet
  • promote the website effectively
  • integrate your website with the rest of your business

You could just put your existing brochure online, but this book will show you how you can build a site that will generate a better response from the marketplace and will enable you to engage the Internet community more fully.

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About the author (2001)

Sean McManus is a consultant and journalist. He studied International Business at Aston University and has been building websites and consulting small businesses on their online strategy for three years.

Among other things, his articles have explored how to make websites usable by the blind, how perfumiers hope to send smells over the Internet, and how to personalize your site with a cartoon avatar. His articles have appeared in magazines including Business 2.0, Internet Magazine, Internet Works, Personal Computer World, Customer Loyalty Today and Marketing Week.

He is the co-author with Alison Alsbury of Quick Answers to Key Web Marketing Questions.

In his spare time, Sean looks after his personal site at

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