Small Business Management and Entrepreneurship
Now in its 5th edition this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries – providing a student- and lecturer-friendly learning environment.Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at – for example – BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life.
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Entrepreneurship the entrepreneur and the owner
The small business and entrepreneurial environment
Innovation and the marketplace
Information and help
Successful small business strategies
Startups and franchises
Other editions - View all
activities advantages Anita Roddick areas assets bank behaviours benefits Bryony business angels business plan buy-out buyer capital cash flow cent Chapter co-operative competencies competitive costs detailed economy electronic commerce employees employment entrepreneur Entrepreneurship equity example existing business factors finance franchise franchisor funds growth idea identified important individual industry influences innovation intangible assets internal Internet investment investors Kal Kulate Ltd Kingston University larger firms liabilities limited company manufacturing marketplace motives objectives offer operate opportunity organization owner-manager particular partners partnership patent potential premises problems product or service profits purchase rates restaurant Richard Branson risk selling share small business management small business owners small enterprise small firms SMEs sole trader specific Stanley Gibbons start-up strategy successful suppliers trade types venture venture capital You've been framed