Small Business Management and Entrepreneurship

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Cengage Learning EMEA, 2006 - Business & Economics - 479 pages
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Now in its 5th edition this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries – providing a student- and lecturer-friendly learning environment.Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at – for example – BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life.
 

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Contents

Entrepreneurship the entrepreneur and the owner
29
The small business and entrepreneurial environment
65
Innovation and the marketplace
100
Information and help
140
I
144
business
177
Successful small business strategies
204
Startups and franchises
237
Forming and protecting a business
294
Part 3 Managing the entrepreneurial small
325
Marketing
355
Money
397
Business exits and realizing value
445
Glossary of terms
469
Index
475
Copyright

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About the author (2006)

Nicholas Wilson is Principal Lecturer in Entrepreneurship and Small Business at Kingston Business School. David Stokes is Director of Enterprise and Innovation, Kingston University and Associate Director of the Small Business Research Center at Kingston Business School.

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