Reaching and Responding to the Audience
Cinnamon Catlin-Legutko, Stacy Klingler
Rowman Altamira, Nov 16, 2011 - Business & Economics - 188 pages
Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
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VISITOR STUDIES AND EVALUATION
COMMUNITY ADVOCACY FOR SMALL MUSEUMS
CHAPTER FOUR ACCESSIBILITY IS FOR EVERYONE
CHAPTER FIVE GOOD VISITOR SERVICE OR PUT DOWN THE PENCIL AND PUT ON A SMILE
AASLH accessibility activities advertising affinity group artifacts audience blog board members budget building collaboration collection community engagement Community of Christ County create cultural organizations Deﬁne director docents Drayton Hall e—mail engagement process example exhibit Facebook ﬁeld ﬁnd ﬁrst focus group gathering goals Graceland University historic sites Historical Society Howard County institution interaction interested Internet interpretive interviews Kirtland Temple Lamoni leaders leadership Lew Wallace Study Liberty Hall Lower East Side marketing mission Molly Brown House museum staff newsletter newspapers ofthe organization’s organizational outcomes parking participants partners planning preservation press release programs questions reﬂect relationships response role seum share small museum social media staff and volunteers stakeholders step stories strategic studies and evaluation survey target TEXTBOX tion tour tourism visitor service visitor studies