Small Business: An Entrepreneur's Plan

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Dryden Press, 1996 - Small business - 432 pages
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Many students and entrepreneurs realize the importance of a well-developed business plan. However, most need help learning how to write a comprehensive plan. This nuts and bolts, step-by-step approach to penning a business plan takes students from the dream of starting a business to finalizing a business process plan and course of action. Student friendly and highly interactive, the text combines vision with skill, aptitude, and market opportunities. One measure of the success of this text is that over 3,000 of the author teams' former students (since 1976) have launched successful business ventures using the skills and techniques learned in this book.

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Contents

Doorways to Small BusinessYour Great Adventure
2
The Big PictureCharting Trends for Your Small Business
21
Power Marketing
51
Copyright

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About the author (1996)

Joseph Ryan, Professor Emeritus at Irvine Valley College, has more than 20 years of corporate experience in marketing with large organizations. He has taught real estate, business, and small business management for more than 25 years. Today he remains active in the field as a recognized real estate investor and successful entrepreneur, bringing this wealth of experience to the latest edition of this practical, powerful text.

Eckert is of Saddleback College.

Ray is the author of eight novels. He runs writing workshops and formerly taught writing for the University of Washington's School of Distance Learning.

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