Small Business Management
This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
accounts advertising amount analysis assets bank business plan buyer capital cash cash flow statement Chapter competition consumer contract corporation cost customers debt discount employees entrepreneur equipment established evaluate example expenses factors federal Federal Trade Commission FIGURE firm's form of ownership franchise franchisor funds income statement increase interest rate Kentucky Fried Chicken layout lease liability loan manufacturing Mel Farr ment merchandise method needs ness offer operation owner-manager partners partnership payments percent percentage performance perpetual inventory personnel potential problems product or service profit purchase restaurant retail salesperson selection selling service firms shoplifting shopping center Small Business Administration small business firms small business manager small business owner sold sole proprietorship sources specific suggested retail price tion trade area traffic usually vendor