Smart Business

Front Cover
John Wiley & Sons, Jan 14, 2005 - Business & Economics - 300 pages
Smart Business is the definitive primer for understanding why companies behave as they do, what the basics of sound business practice are and where the stakeholders fit in. There are a handful of fairly simple but key drivers behind the way businesses operate and James Leibert explains them. Smart Business will enable readers to fast track their business skills.
Smart books are essential primers to the key issues facing business people. They are practical and action-oriented, providing instant knowledge for ambitious and hungry professionals who want to make a lasting impression throughout their career. Smart books are designed to give killer approaches to key business subjects, and deliver sound principles in a style that is both informative and has attitude. They are the prefect resource for time-starved, information-hungry business people everywhere!

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PART I Efficient Customer Value Creation
PART II Good Management
PART III Achieving Personal Success

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About the author (2005)

James Leibert is a strategy consultant who has helped some of the biggest companies in the US, Europe, South East Asia and Australasia to rescue failing businesses and to develop new ones, to overtake competition and to improve their efficiency. He was awarded his MBA (with distinction) at INSEAD, one of the world's leading international business schools.
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