Smart Steps to Smart Choices: Testing Your Business Idea
Smart Steps to Smart Choices helps readers determine if entrepreneurship is right for them. The book's self-assessment "workshops" help readers face the critical issues that can make or break their success, including: Are you ready to own a business? Does your idea make good business sense? Does your idea make market sense? Does your idea make financial sense? Seven entrepreneurs present their business ideas and work through their problems and questions along with the reader. This is the book to read before you start your business. Smart Steps to Smart Choices is the centerpiece of an Entrepreneur Learn-ing Kit. This self-contained module - which includes a videotape, audiotape, computer software, and study guide - provides a realistic view of what's in-volved in starting up a business, before taking the plunge.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Your Business laea
What Are the Opportunities?
Five Key Questions
Good Business Idea or Bad Idea?
Why Market Analysis is Important
Why Financial Analysis Is Necessary
Where Do You Find Money for a StartUp?
Other editions - View all
answer assets banker break-even analysis break-even point business idea business owners business plan Business Sense business skills capital cash Check competitive edge competitor analysis competitors CompuServe Constance Fisk customers Dave Campbell Dennis Aney Development employees entrepreneurs equipment Estimate expenses experience Features and Benefits Financial Analysis financial sense fixtures hobby identify income Industry Trends Instructor's manual available investment Key Note Key Word large-print Liabilities loan look manufacturing Market Analysis Market Sense ness Operating Budget percent personal financial statement personal goals Personal Notes Personal Workshop 11 Personal Workshop Preparation printed circuit board product or service proposed business Psychographics PURPOSE questions register Computers retail Segmenting sell SIC code Smart Steps someone sources Standard Industrial Classification start-up costs successful target market trade association trade publications wedding wine