Smart Steps to Smart Choices: Testing Your Business Idea

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Dearborn Trade Publishing, 1996 - Business & Economics - 184 pages
Smart Steps to Smart Choices helps readers determine if entrepreneurship is right for them. The book's self-assessment "workshops" help readers face the critical issues that can make or break their success, including: Are you ready to own a business? Does your idea make good business sense? Does your idea make market sense? Does your idea make financial sense? Seven entrepreneurs present their business ideas and work through their problems and questions along with the reader. This is the book to read before you start your business. Smart Steps to Smart Choices is the centerpiece of an Entrepreneur Learn-ing Kit. This self-contained module - which includes a videotape, audiotape, computer software, and study guide - provides a realistic view of what's in-volved in starting up a business, before taking the plunge.
 

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Contents

Getting Started
5
Personal Issues
17
Your Business laea
53
What Are the Opportunities?
61
Five Key Questions
67
Good Business Idea or Bad Idea?
73
Why Market Analysis is Important
79
Why Financial Analysis Is Necessary
121
Where Do You Find Money for a StartUp?
141
Networking Tips
148
Copyright

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About the author (1996)

David H. "Andy" Bangs, Jr., is a longtime entrepreneur, founder of Upstart Publishing Company, bestselling author, and former banker. Calling himself "Writer, Sailor, Appreciator" (not necessarily in that order), Bangs's genial insights on building businesses have made him one of the most sought-after experts on business planning. From his home base on the coast of New England, he has penned such perennial business classics as "The Market Planning Guide" and "The Start-Up Guide" and has coauthored numerous others.

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