So You Want to Franchise Your Business

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Entrepreneur Press, Jul 8, 2008 - Business & Economics - 260 pages
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“This book is great. Definitively a best seller. It should be the number one consultation reference book for anyone related to the franchise business. Congratulations Harold!”
Tomas, Chairman of The Taco Maker in San Juan, PR

Turn Your Business Into A Franchise

Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan's. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise.

If you're interested in using this profitable strategy to expand your business, you'll get an in-depth look at how to evaluate your business concept, determine if your business is a candidate for franchising, implement the franchise process, and build a thriving franchise.

Well-known entrepreneurs who successfully franchised their business, including Subway co-founder Fred DeLuca and CEO of the Dwyer Group Dina Dwyer-Owens, offer detailed, in-the-trenches guidance and information. These experts speak frankly about the tactics you can use to market, sell, and build your franchise while offering insider advice to help you avoid the pitfalls of business growth.

  • Step-By-Step Guide To The Franchising Process
  • Low-Cost Ways To Grow A Franchise In The Startup Phase
  • Franchise A Concept For Less Than $100,000
  • Best Practices From Top Franchisors And Franchisees
 

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Contents

The Benefits of Franchising
3
CHAPTER
7
Not So Fast
11
Not All Roses
17
PART
29
An Operations Manual Is a Beautiful Thing
49
CHAPTER 6
61
SellingIt
77
Advertising Marketing and Public Relations
135
Online Support
151
FineTuning Your Program
161
Dealing with Recalcitrant Franchisees
171
Best Practices of Top Performing Franchisees
183
Creating an Exit Strategy
193
APPENDIX
201
Franchise Resources
210

The Right Fit
83
Women and Minorities
89
Financing
95
CHAPTER 8
97
Glossary
217
Index
225
Copyright

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About the author (2008)

Harold Kestenbaum has specialized in franchise law for over 30 years, working on more than 100 franchise concepts. The former franchise and general counsel to Sbarro Inc. and national franchisor of more than 900 restaurants, he currently serves as counsel to New York City law firm Ruskin Moscou Faltischek and sits on the board of directors of four major franchise companies.

Adina M. Genn is an award-winning journalist who has written for The New York Times and the Long Island Business News. In 2007, the SBA named her New York's Small Business Journalist of the Year.

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