Soap OperaIn this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business. Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." |
Contents
Proctoids | 3 |
The Prince of Darkness | 42 |
PG in Your Shorts | 73 |
Subliminal Sabotage | 105 |
Guerrilla Marketing | 130 |
Ivory Snow Job | 169 |
Fear on the Fenholloway | 206 |
Supermarket Showdown | 235 |
Pampering the World | 260 |
The Dark Side of the Moon | 291 |
Procter Gamble Co Products | 343 |
Acknowledgments | 357 |
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