Social Entrepreneurship: How Businesses Can Transform Society [3 volumes]: How Businesses Can Transform Society

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Thomas S. Lyons
ABC-CLIO, Nov 27, 2012 - Business & Economics - 741 pages
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Social entrepreneurship is the practice of using the mindset, tools, techniques, and processes of entrepreneurship to confront pressing social issues—an intriguing concept that American business is just beginning to understand. Social Entrepreneurship: How Businesses Can Transform Society brings together a group of expert contributors who offer the very latest thinking about the tremendous potential of this rapidly growing field.

Unlike other books on the subject that tend to be merely descriptive and/or inspirational, this set comprises three hands-on, how-to volumes that dig deeply into the major factors that impact social entrepreneurship. Each volume addresses one of three important aspects of setting up and running a successful enterprise: legal/organizational structure; marketing; and performance measurement and management. The author examines root concepts in detail, and spotlights opportunities, challenges, and the considerations involved in implementation. Practitioners will especially appreciate the set's practical insights and the contributors' efforts to link theory to practice in a way that facilitates effective action.

 

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Contents

Unpacking
Chapter Five Growth Issues in Social Entrepreneurship
The Microconsignrnent Model
Chapter Seven Legal Issues in Social Enterprise Structure
Relevance and Challenges
Chapter Nine Issues in the Marketing and Promotion of Social
Chapter Ten Concluding Thoughts on Social Enterprise Structure
Index
Chapter Eight Cobranding and Social Enterprise
Chapter Nine The Challenges of Financing Economic Transformations
Chapter Ten Concluding Thoughts on Social Entrepreneurship
About the Contributors
Contents
Chapter Two Common Pitfalls in Accountability in Social Enterprises
Chapter Three Issues of Measuring the Performance of Social
The Difficulty

Contents
Chapter Two Philanthropy and the Social Enterprise Spectrum
Chapter Three Social Venture EamedIncome Strategies
Seeing
Chapter Seven CauseRelated Marketing
Chapter Six Linking Measurement to Management and Compensation
Chapter Seven Performance Management Models for Social Ventures
Chapter Eight Conducting a Market Analysis for a Social Venture
Chapter Nine Concluding Thoughts on Accountability and Performance
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About the author (2012)

Thomas S. Lyons, PhD, is the Lawrence N. Field Family Chair in Entrepreneurship and professor of management in the Zicklin School of Business at Baruch College of the City University of New York.

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