Social Marketing to Protect the Environment: What WorksBehavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities. |
Contents
Chapter 1 Fostering Sustainable Behavior | 3 |
Section II Influencing Behaviors in the Residential Sector | 23 |
Chapter 2 Reducing Waste | 25 |
Chapter 3 Protecting Water Quality | 44 |
Chapter 4 Reducing Emissions | 64 |
Chapter 5 Reducing Water Use | 77 |
Chapter 6 Reducing Energy Use | 89 |
Chapter 7 Protecting Fish and Wildlife Habitats | 109 |
Chapter 9 Protecting Water Quality | 153 |
Chapter 10 Reducing Emissions | 170 |
Chapter 11 Reducing Water Use | 182 |
Chapter 12 Reducing Energy Use | 201 |
Section IV Going Forward | 219 |
Chapter 13 Concluding Thoughts and Recommendations | 221 |
Additional Resources | 227 |
| 228 | |
Section III Influencing Behaviors in the Commercial Sector | 133 |
Chapter 8 Reducing Waste | 135 |
About the Authors | 236 |
Other editions - View all
Social Marketing to Protect the Environment: What Works Nancy R. Lee,Philip Kotler No preview available - 2011 |
Common terms and phrases
actions activities addition adoption agencies areas associated barriers and benefits behavior change bike businesses campaign Canada chapter City collection commitment conducted conservation consider consumers cost developing effective efficiency efforts emissions employees encourage energy engage Environment environmental evaluation example farmers farms Figure fires focus Green groups households identify impact implemented important improve incentive increase individuals influence initial installing involved less lights major materials measures messages million natural norms noted organizations packaging participants pilot plants pollution potential practices presented problems promote purchase recycling reduce regarding region residential residents Retrieved Review savings Seafood sector selected sharing showed signs social marketing sources specific staff strategy studies success survey sustainable target audience Transport Canada transportation turn United utilized waste workshops