Social Media Communication: Concepts, Practices, Data, Law and Ethics

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Routledge, Jul 6, 2017 - Online social networks - 375 pages
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Discussion Questions: Strategies and Tactics -- 6 Social Media Metrics and Analytics -- Social Media Measures -- See, Say, Feel, Do -- Google Analytics -- Facebook Insights -- Twitter Analytics -- Network Analyses -- Other Social Network Measurement -- Discussion Questions: Strategies and Tactics -- 7 New and Mobile Media Technologies, Innovation and Investment -- Entrepreneurs -- Angel Investors and Start-Ups -- Big Ideas and Business -- "Crush It" and the Thank You Economy -- Crowdfunding -- Emergence of New and Mobile Media -- Implications of Revolutionary Mobile and Social Media -- Twitter Impact -- Mobile Geotagging -- Google Glass and Snapchat Spectacles -- Discussion Questions: Strategies and Tactics -- 8 Big Data and Privacy -- Privacy Development -- Top Social Media Site Privacy Policies -- Twitter -- Facebook -- Google+ -- Instagram -- LinkedIn -- Tumblr -- Vine -- Snapchat -- Big Data and Privacy -- FTC Regulation -- Privacy and Legal Implications -- Discussion Questions: Strategies and Tactics -- 9 Law and Regulation -- Free Expression and the First Amendment -- Internet Libel -- Facebook, Twitter and the Law -- International Social Media -- Prior Restraint and Terrorism -- U.S. Internet Indecency -- Regulated Media Technologies -- FTC Regulation: Advertising, PR and Social Media -- Copyright Infringement, File Sharing and Fair Use -- Social Perspectives on Law -- Social Media Privacy Issues -- Discussion Questions: Strategies and Tactics -- 10 Social Media Ethics -- Theories and Philosophies -- Idealism and Relativism -- Moral Development -- Trust and Transparency -- Human Dignity Frameworks -- Practical Social Media Ethics -- Equality and Fairness -- Natural Law and Harm -- Reconsidering Community -- Limitations of Ethics -- Discussion Questions: Strategies and Tactics -- 11 Best Practices in Social Media -- Mobile Media

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About the author (2017)

One of MediaShift's 2017 EducationShift20 Educators in Journalism

Jeremy Harris Lipschultz is Isaacson Professor in the UNO Social Media Lab, and School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post, Linkedin Pulse and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz is an international media source and frequently speaks on industry and social trends.

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