Social Media for Lawyers: The Next Frontier

Front Cover
American Bar Association, 2010 - Law - 221 pages
Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.
 

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Contents

Rn Introduction to Social Media
3
Characteristics of Social Media
4
Free or low cost
5
The Numbers
6
Where Is Social Media Headed?
7
Why Social Media Is Gaining Traction with Lawyers
9
2 Social media is leveling the playing field and expanding access to a wider variety of law firms at a time when corporate clients are seeking alternati...
10
4 Social media facilitates the delivery of legal information and services through virtual law firms
11
CrossPromote Your Content
107
Syndicate Your Content Across the Web
108
Using Social Media to Attract Mainstream Media Attention
110
Goal Branding Yourself or Your Law Practice
111
Goal Increasing SEO and Improving the Quality of Leads
115
Search Engine Optimization SEO
116
Quality of Leads
117
The Nuts and Bolts of Setting Up Social Media Profiles and Engaging in Social Media
119

5 Social media helps lawyers do what they have always done besteducate the public and empower clients
12
Busting the Legal Professions Ten Myths of Social Media
15
2 Social media is undignified for lawyers
16
3 Social media is a waste of timeI dont want to learn about Joes breakfast on Twitter or read about Janes kids on Facebook
17
5 Ive heard stories of clients trying to friend their lawyers on Facebook or worse writing negative reviews of them at client rating sites Id rather avoid...
18
6 Social media is simply too time consuming for a busy lawyer like me
19
7 Im a gregarious person and prefer to meet others facetoface With social media Ill be stuck behind a computer screen 247
20
8 If I give away free advice through blogging or responding to Questions at directory sites why would anyone hire me? Plus whats to prevent compe...
21
10 My teenager can teach me everything I need to know about social media
22
Tools of the Trade
25
The Categories of Social Media Platforms
27
Directories and Profiles
29
General Directories
30
Advanced Features
32
LawyerRelated Directories
34
Legal Guides and QA
35
The Controversy
36
Justia
37
Communication and Information Dissemination
38
Twitter
41
Twitter Features and Basics
44
Archiving and Storage Sites
46
Specific Sites
47
Professional and Personal
51
Facebook Fan Pages
55
The Other Public Social NetworksA Motley Crew
58
LawyerSpecific Community Sites
61
Closed and forfee networks
67
Meetup
68
Tools to Coordinate Your Social Media Presence
70
2 Promoting Your Social Media Profile
72
Implementing Social Media
75
Choosing Social Media Tools
77
Personality and Preferences
78
Ethics Considerations
79
Goal Networking and Building Relationships
81
Social Media as a Tool for Networking with Colleagues
83
Converting Online Relationships to Offline Relationships
86
Personal and Professional Networking Are Not Mutually Exclusive
88
Update Your Status and Interact on Social Networks
89
Connect and Engage on Twitter
90
Goal Locate Information to Support Your Areas of Practice
93
Twitter
96
Goal Gain Competitive Intelligence and Customer Feedback
99
Analytics
101
Mining LinkedIn
103
Customer Feedback
104
Goal Showcase Your Expertise
105
Showcase Your Expertise but Dont Forget to Interact Too
106
Getting Set Up
121
Free versus Paid?
122
Privacy Settings
123
Use powerful active words and phrases to create your profile
124
Claim the short URL for your profile
125
Seek recommendations and testimonials
126
Profile Creation
127
Enter Information
129
Customized URL
130
Best Practices
137
Overview of Time Management Concerns
138
Calendar Blocks of Time
140
Shortcut Tools
144
Convergence Features
146
Integration and Convergence Tools
149
Outsourcing Social MediaRewards and Risks
151
What You Shouldnt Outsource
152
Caution About Outsourcing
154
Visitor statistics
155
Comparative costs
156
If You Find Something Positive Reinforce It
157
Defamatory information
158
Social Media Concerns Unique to Large Firms and Trial Lawyers
161
Social Media Invades the Workplace
163
Social Media invades the Courtroom
164
Conclusion
165
The Ethical and Legal Issues of Social Media
167
The Ethics of Social Media
169
Read the Bar Rules
170
Ethics of Special Forms of Social Media
173
URLs
174
Rating Sites
175
Testimonial Sites
176
Endorsements
177
Directory Sites
178
Twitter
179
The Legal Issues Related to Social Media
181
Traditional Copyright
182
Respecting Others Copyright
183
Using Blog Posts
184
Copyright Issues and Facebook and Twitter Posts
185
FTC Disclosure Issues
186
Technology Is Here to Stay
187
Lawyers Cannot Afford to Ignore Technology
188
Change Is Good
189
Appendices
191
Index
215
Copyright

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