Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Now in paperback, this innovative guide to the art of selling is a hands-on how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice.
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How To Get Rich Quick
The Cultural Contract
Features And Benefits
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90-Second Close allow the Buyer answer the objection Applied the Benefit ask the Buyer Buyer agrees Buyer answers Buyer feel Buyer Responses Buyer says Buyer's armor Buyer's commitment Buyer's mind Buyer's need Buyer's objection Buyer's problem Closing setup Closing Statement cold call competition competitors containing a Closing Cross-Sell culture customers decisions declavinators defensive agents Easy Objection Emergency probe example Features and Benefits Flanking probes Freeman Frontal probes hard sell Hard World Inherent Objection Isolate the objection listen Mission Statement offsetting Benefits Opening Benefit Ordinary salespeople person persuasion pleasure Possible Worlds probe price objection problem or need product or service profession professional profit Proof Statements Proved the Benefit puffery sales presentation sales training salesperson Seller Seven Selling Moves skills Soft Sell solve Standard probes Status Quo probes Supporting Statement talk technical information tion transaction words Write wrong