Soft Selling in a Hard World: Plain Talk on the Art of Persuasion

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Running Press, 1993 - Business & Economics - 199 pages
Now in paperback, this innovative guide to the art of selling is a hands-on how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice.

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Contents

How To Get Rich Quick
1
The Cultural Contract
14
Features And Benefits
29
Copyright

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