Spanish Language Radio in the Southwestern United States
University of Texas Press, 1979 - Social Science - 130 pages
The authors present the results of five years of research on Spanish-language radio, examining ownership, programming, and other matters.
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Spanishlanguage Radio in the United States
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accounted additional advertising agencies aired American analysis Anglo announcements areas assets attract audience Broadcasting Yearbook calls census chapter characteristics Chicano community Class coded compared content analysis continued determine director disc jockeys distribution dominant economic employees employment engineer English English-language ethnic findings format Frequency Distribution greater important included income increased indicate interest Internal Colonialism KCOR KONO language radio Latino less limited listed listeners measure Mexican Network Number offering operation organizations owners ownership Percent period played population presented primarily problems programming properties PSAs PSLR stations public service records reported Representatives responsible revealed Secondary selected selling showed songs Source Spanish Spanish speaking Spanish-language radio stations Spanish-language stations Spanish-surnamed sponsored surnames survey TABLE tion Total United University wealth week XXX's