Speaking of higher education: documenting, interpreting, and advancing the academy's rhetoric

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University of Wisconsin--Madison, 2008 - Language Arts & Disciplines - 161 pages
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Chapter four focuses on the Solutions television commercials, all of which utilize humor in an effort to persuade the public of higher education's significance to society. For contrast, the essay also analyzes the comedy of three other television commercials produced for Stanford University's "Hail, Stanford, Hail" initiative. The essay raises questions regarding the challenges and opportunities associated with "clowning" on the part of the academy.

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Contents

Chapter Two 3263
32
Chapter Three 6493
64
Chapter Four 94117
94
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