Speaking of higher education: documenting, interpreting, and advancing the academy's rhetoric
University of Wisconsin--Madison, 2008 - Language Arts & Disciplines - 161 pages
Chapter four focuses on the Solutions television commercials, all of which utilize humor in an effort to persuade the public of higher education's significance to society. For contrast, the essay also analyzes the comedy of three other television commercials produced for Stanford University's "Hail, Stanford, Hail" initiative. The essay raises questions regarding the challenges and opportunities associated with "clowning" on the part of the academy.
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Chapter Two 3263
Chapter Three 6493
Chapter Four 94117
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academy's rhetoric advancing the academy's America's colleges American exceptionalism American higher education American public analysis Appendix argument audience bardic voice Birnbaum Bitzer Burke Burke's challenges clown colleges and universities comedy comic frame concept contrast counterpublicity critical critique discourse disembodied dissertation engage essay examination Fisher G.I. Bill Habermas Hail and Solutions higher education means higher education rhetoric higher education's http://www.solutionsforourfuture.org/site human ideas identify identities of higher individuals informal logic innovations interpretation investments in higher Jason Johnson jujutsu klystron tube knowable language Lessl metaphor middle class narrative paradigm narrator neoliberal Number perspective present priestly voice public sphere Put differently qualitative qualitative research rational world paradigm relationship between higher rhetorical artifacts rhetorical forum rhetorical situation role significance social society Solutions and Hail Solutions campaign Solutions Print Advertisement Solutions television commercials Solutions texts Solutions website speak of higher Specifically Starratt story support for higher understanding of higher voice of higher voice-over