Sports Publicity: A Practical Approach

Front Cover
Routledge, 2012 - Business & Economics - 376 pages

Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.

With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:

  • Effective writing and speaking
  • Building and Marketing brands
  • Developing contacts and networks
  • Social and Digital Media Strategy
  • Gaining experience and internships
  • Crisis management
  • Successful pitching
  • Press conferences
  • Working with individual athletes, teams and league organizations
  • Agents, Broadcast Networks and Agencies
  • Understanding the global sports market

The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.

No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.


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I have never seen so many typos in a publication in my entire life. The only section without grammatical errors was the one written by someone else. What publicist could possibly produce such crap? Where is the editor? and it got published! To make matters worse it was assigned as a textbook by an equally inept professor. I am appalled and have requested my money back from the school. 


we are still the appetizer not the entrée but there is so much more on the menu now ...
1 How it all got started
being able to sing and dance
walking the walk and talking the talk
no mediums should be rate when selling sizzle or steak
SID is not just the name of the accounting teacher
the endless season
theres no I in team but there is a ME
the Meat is not proportional to the amount of the Cheese
growing up you wanna be Joe Namath when you are older you wanna own Joe Namath
theyve come a long way baby
15 Looking ahead
The press release
The media advisory
Game notes
Player biographies

making the 300pound gorilla warm and fuzzy
9 The social game
if it aint catered it aint journalism
a little foresight and planning can go a long way
Unique and special event publicity
Media seating charts

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About the author (2012)

Joe Favorito is a leading consultant in strategic communications, marketing, social media, and public relations, and an instructor at Columbia University, USA. Joe runs a widely respected blog on sports marketing and publicity (, and publishes a weekly industry newsletter with 28,000 members in over 25 countries.

Bibliographic information