Sports Publicity: A Practical Approach

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Routledge, 2012 - Business & Economics - 376 pages
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Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.

With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:

  • Effective writing and speaking
  • Building and Marketing brands
  • Developing contacts and networks
  • Social and Digital Media Strategy
  • Gaining experience and internships
  • Crisis management
  • Successful pitching
  • Press conferences
  • Working with individual athletes, teams and league organizations
  • Agents, Broadcast Networks and Agencies
  • Understanding the global sports market

The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.

No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

 

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I have never seen so many typos in a publication in my entire life. The only section without grammatical errors was the one written by someone else. What publicist could possibly produce such crap? Where is the editor? and it got published! To make matters worse it was assigned as a textbook by an equally inept professor. I am appalled and have requested my money back from the school. 

Contents

we are still the appetizer not the entrée but there is so much more on the menu now ...
1
1 How it all got started
10
being able to sing and dance
26
walking the walk and talking the talk
43
no mediums should be rate when selling sizzle or steak
65
SID is not just the name of the accounting teacher
100
the endless season
121
theres no I in team but there is a ME
145
the Meat is not proportional to the amount of the Cheese
259
growing up you wanna be Joe Namath when you are older you wanna own Joe Namath
279
theyve come a long way baby
303
15 Looking ahead
326
The press release
338
The media advisory
344
Game notes
346
Player biographies
349

making the 300pound gorilla warm and fuzzy
166
9 The social game
188
if it aint catered it aint journalism
203
a little foresight and planning can go a long way
226
Unique and special event publicity
354
Media seating charts
359
Index
365
Copyright

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About the author (2012)

Joe Favorito (@joefav)is a leading consultant in strategic communications, marketing, social media and public relations, and an instructor in advanced sports marketing at Columbia University, US. Joe runs the most widely respected blog on sports marketing and publicity, and publishes a weekly industry newsletter with 27,000 members in over 25 countries.

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