Sports and Entertainment Marketing

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Cengage Learning, Mar 29, 2007 - Business & Economics - 432 pages
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SPORTS AND ENTERTAINMENT MARKETING. 3E incorporates feedback from instructors across the country and has expanded by three chapters. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
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Gets the point across

Contents

What Is Sports and Entertainment Marketing?
2
Sports and Entertainment Means Business
30
The Wide World of Sports and Entertainment
58
Hit a Home Run with Customers
90
MarketingInformation Management
120
The Marketing Game Plan
144
The Product Is Sports and Entertainment
170
Choose the Channel
200
Sports and Entertainment Promotion
254
Promotional Planning
280
Selling Sports and Entertainment
306
Sports and Entertainment Legal Issues
330
Creating Owning and Operating a Business
356
Scoring a Career
382
Glossary
408
Index
415

The Economics of Supply and Demand
230

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About the author (2007)

Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.

Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher, Career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas.

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