Sports and Entertainment Marketing
SPORTS AND ENTERTAINMENT MARKETING. 3E incorporates feedback from instructors across the country and has expanded by three chapters. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
What Is Sports and Entertainment Marketing?
Sports and Entertainment Means Business
The Wide World of Sports and Entertainment
Hit a Home Run with Customers
The Marketing Game Plan
The Product Is Sports and Entertainment
Choose the Channel
Sports and Entertainment Promotion
Selling Sports and Entertainment
Sports and Entertainment Legal Issues
Creating Owning and Operating a Business
Scoring a Career
The Economics of Supply and Demand
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