Sprout!: Everything I Need to Know about Sales I Learned from My Garden

Front Cover
Berrett-Koehler Publishers, Dec 31, 2003 - Business & Economics - 168 pages
Sales has always been a high burnout profession. These days, with the intense focus on quarterly earnings reports, there is more pressure on sales professionals than ever before. The relentless push for immediate results can leave salespeople exhausted, frustrated, and wondering why they ever got themselves into this business. And it can leave sales organizations with a serious turnover problem. SPROUT! was written by two long-time sales veterans to help their fellow professionals rediscover enthusiasm for their chosen profession and to help sales organizations retain top talent. Vengel and Wright use a page-turning story to outline a new strategy for sales, one that will make salespeople better able to cope with the inevitable ups and downs and take a more effective, long-term approach. As the book begins, Marsha Molloy has had it. Once a top pharmaceutical sales representative so crackerjack her nickname was Marsha Money, she's been laid low by a tough economy and just plain exhaustion. The once-hungry top producer has seemingly lost her touch and grown indifferent to a sales culture that appears to value faxes, emails, and cell phone chats instead of the relationship building that had been her forte. An avid gardener on a visit to her local nursery, Marsha runs into Bob Rawlings, the store's new owner and an ex-sales professional himself. They begin to chat, and Marsha mentions her career frustrations. Bob replies that he'd had the same problem, but found that the more he began treating his business like his garden, the better his business grew - and a happier, more relaxed salesman appeared. Marsha is intrigued but puzzled - how could sales be like gardening? Bob takes Marsha under his wing and, with the assistance of several other salespeople he's mentored, teaches her the secrets of his sales garden. By using the authors' sales garden metaphor to change their whole way of thinking about sales, and by adhering to the easy, practical steps outlined in SPROUT! salespeople can beat the career blues, increase their sales, and sustain themselves for the long term.
 

What people are saying - Write a review

User Review - Flag as inappropriate

I sure hope that this will be a great opportunity for everyone to
see some of “Don’s Scenes” from his productions of his classic hits
“Tales From Kutcharitaville”. You know that Rickles and Johnny
Carson
together produced those comedy hits about their friend “Mr. Kutchie
Pelaez” and their wild and crazy exploits of Kutchie’s Key West and The
World of Key Lime Pies from the perspective of (Johnny Carson, Don
Rickles, Kutchie Pelaez and Steve Martins Eyes!) What a Hoot Those
Classic Hits Surely Were. Don’t miss them, be sure to tune-in next
month. We Laughed Until We Cried Watching Those Funny Movies. “The Tales
From Kutcharitaville”, I Think That They May Still Be Available In A
Boxed Set. Maybe Try Amazon. Good Luck.
You Know, It’s No Wonder That Everyone Calls “Captain Kutchie
Pelaez”..The Most Interesting Man In The World! Did You Know That
Kutchie Drinks Those Wonderful Mixed Drinks Named In His Honor Called
“Kutcharitas”.?. There A Hell Of A Lot Better Than Any Mexican Beers.
And Much Stronger To Boot!
….That Sunken Ship In The News These Days,
….It’s Been Resting Down On The Bottom Of The Sea Since Way Back In
1867, “Mel Fisher” Even Overlooked This One! “Yankee Jack and Micheal
McCloud Now Have Reason To Write Another Song.
….Hell We Can’t Find A Boeing 777 That’s Been Lost Only A Little Over
A Month! Could It Be Because The Jet Had No Silver and Gold Aboard,
Just People?….Go Figure……
….Good Thing That All The ….(“Anita And Kutchie Pelaez’s Key West Key
Lime Pie Shops”)..Are All Showing Increasing Pie Sales Throughout All
They’re Areas Of Distribution. Consumers Just Never Seem To Reach
They’re Fill Of Those “Yummy Key Lime Pies” That The “Peleaz’s Working
Partner Team” Continues To Produce. They Have Been Called “Love At First
Bite”. Everyone Agrees, That The Loving Couple Have Been Baking They’re
Culinary Delectables Over 40-Years Now!….Isn’t She
Wonderful?….”AAAHHHH”, The Magic Of The Gorgeous “Mrs. Anita Pelaez”
Well She Is Something Else!….
….Who The Hell Does That “Kutchie Pelaez” Think That He Is?….”Frankie Valli” Or Someone Like That?
….It’s No Wonder That People Are All Calling Him “The Most Interesting Man In The World”,…Big Girls Don’t Cry…Do They?….
….Don’t Cha Just Love Em!?….We Sure Do!….
 

Selected pages

Contents

Preface
The Sales Garden
The Sales Garden Model
Planning a Sales Garden
Persistent Seeding
Nurturing Pays Off
Harvesting and Renewing
Gardening Time
The Sales Garden Model
The Sales Garden Glossary
SPROUT
About the Authors
BerrettKoehler Publishers
More books from BerrettKoehler Publishers 536
More books from BerrettKoehler Publishers 536
Spread the word 536

New Beginnings

Other editions - View all

Common terms and phrases

Bibliographic information