Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture

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Little, Brown, Nov 5, 2007 - Business & Economics - 304 pages
5 Reviews
STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate.

In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

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LibraryThing Review

User Review  - Julie_Brock - LibraryThing

How could you go wrong with an expose of Starbucks? Taylor Clark managed to do it. His smug, self-satisfied tone is off-putting enough, and for some reason he organized the book into two halves that ... Read full review

LibraryThing Review

User Review  - auntieknickers - LibraryThing

This is more a book to skim through than to savor. Many interesting facts and opinions about Starbuck's, and for someone who remembers the '70s, a realization of how much time has passed and how things have changed, in the world of coffee as elsewhere. Read full review

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About the author (2007)

Taylor Clark is a graduate of Dartmouth College and a Pacific Northwest native. He is a contributing writer and former staff writer for Portand, Oregon's acclaimed alternative weekly Willamette Week.

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