Starbucks

Front Cover

Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008.

Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.

 

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Contents

Chapter 1 Origins and History of Starbucks
1
Chapter 2 The Founders and Early Management Team
9
The Coffee Culture
19
Chapter 4 Guiding Principles and Coffee Social Responsibility
31
Chapter 5 How Starbucks Moved Ahead of the Competition
49
Chapter 6 Financial Results and Starbucks Leadership
69
Chapter 7 Controversy and Coffee Competition
87
Chapter 8 Transition and Future Prospects
105
The Futures of Coffee
127
Glossary of Coffee Terms
129
Starbucks Stars Cool Coffee Web Sites and Wonderful WebcastsPodcasts
133
Acronyms
141
Bibliography
143
Personal Interviews
149
Index
151
Copyright

Starbucks through the Decades A Timeline to Success
121

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About the author (2009)

Marie Bussing-Burks is a lecturer in economics in the College of Business at the University of Southern Indiana, Evansville, IN.

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