Start-up Sutra: What the Angels Won’t Tell You about Business and Life

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Hachette India, Feb 10, 2013 - Business & Economics - 176 pages
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If you have ever dared to dream big, this book will change your life. Through the true stories of two people – Abhishek and Abhinav Sinha, founders of the IT organization, Eko – who braved the rough road, Start-up Sutra presents entrepreneurship in its essence – not a checklist to be crossed, but a passion to be lived. Bringing to life the daily dramas, the struggles in the trenches, the battles with inner demons and impossible external odds that need to be overcome on the journey to achievement, this inspiring, multi-layered story enumerates the five qualities that every entrepreneur must possess: courage, resilience, the capacity for creative action, dispassion, and faith in the intent of the universe.

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Sharp and effervescent narrative that keeps you on the edge and prompts u to turn on to the next page. The innermost secrets of entrepreneurship told as if a fairy tale is being weaved straight into our imagination. The books tells two stories of two completely different entrepreneurs, different in their approach to life and business, but bonded together by the common sutras of entrepreneurship. The essence of entrepreneurship keeps evolving as one reads through and truly speaking, it is neither of what the angels will ever tell nor something that one will ever read in courseworks...It was delight reading this book.
A must read for budding entrepreneurs.

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About the author (2013)

Rohit Prasad is a professor at the Management Development Institute (MDI), Gurgaon. His academic research explores issues in the digital economy through the lens of game theory, politics and law. He is the co-author of The Dynamics of Spectrum Management (Oxford University Press), and his research papers have been published in top international journals. He also writes regularly for financial dailies. His first popular book, Start-up Sutra (Hachette India), focused on the subject of entrepreneurship. Rohit lives with his wife and two sons on the leafy campus of MDI, Gurgaon, and the whole family loves the opportunity to ‘dog sit’ every now and then.

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