Start with Why: How Great Leaders Inspire Everyone to Take Action

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Penguin, Oct 29, 2009 - Business & Economics - 256 pages

 

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
 
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
 

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LibraryThing Review

User Review  - RajivC - LibraryThing

The core of this book is around the ‘why’, and his logical framework of going from ‘why’ to ‘how’ to the ‘what’. The ‘what’ refers to the result of the actions. There are some excellent points in the ... Read full review

LibraryThing Review

User Review  - Haidji - LibraryThing

Inspirational book This book gives a very good explanation of what makes a leader and what you need to become one. It is one of the best books on the subject of understanding why you do what you do to ... Read full review

All 10 reviews »

Contents

A WORLD THAT DOESNT START WITH
9
The Golden Circle
37
This Is Not Opinion This Is Biology
52
Clarity Discipline and Consistency
65
LEADERS NEED A FOLLOWING
81
HOW TO RALLY THOSE WHO BELIEVE
131
Communication Is Not About Speaking
160
THE BIGGEST CHALLENGE IS SUCCESS
175
Split Happens
183
The Origins of a WHY
209
The New Competition
222
Acknowledgments
229
Index
241
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About the author (2009)

SIMON SINEK, the bestselling author of LEADERS EAT LAST and TOGETHER IS BETTER, is an optimist who believes in a brighter future for humanity. He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on START WITH WHY is the third most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

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