Start with why: How Great Leaders Inspire Everyone to Take Action

Front Cover
Portfolio Penguin, 2011 - Employees - 246 pages
... "Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit--those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire ..."--Jacket.

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User Review  - scottjpearson - LibraryThing

Most people engage the world passionately through labor of some kind, only to lose their sense of purpose with time. Work becomes repetitive, and new outlets become sparse. In this book, Sinek ... Read full review

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User Review  - jmcdbooks - LibraryThing

Rated: A- Simon Sinek is one of my mentors. Love his perspective on life. Leaders need to Inspire a Shared Vision which starts with Purpose -- your WHY. For the most part, the book is filled with ... Read full review

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About the author (2011)

Simon Sinek is the bestselling author of Start With Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small startups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED Talk based on Start With Whyis the third most popular video of all time on TED.com, with more than 28.2 million views.
www.startwithwhy.com

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