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Makeup of the Footwear Industry
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20 percent 45 percent markon 50 percent markon amount average markon beginning store brands buying cash reserve children's shoes clientele competition credit rating department stores discount stores dollar dress shoes Dun & Bradstreet East 12th Street example expense control extra Failure Fairchild Publications family shoestore fashion footwear outlets gross margin growth important independent shoestores initial markon inventory control investment keep kind of store leasing makeup men's ment operating costs owner pair planned price ranges productive promotion purchase reason records rent reorders retail shoe business sales volume salespeople salesperson selection selling cost shoe chains shoe chainstores shoe departments shoe manufacturers shoe retailers Shoe Show shoestore or department shopping centers sizeups Small Business Administration smaller merchants smaller retailers smaller shoe spend Starting and Managing stock turn suppliers tion total sales trading area traffic trends turnover value pricing walkouts York