Steering Business Toward Sustainability

Front Cover
United Nations University Press, 1995 - Business & Economics - 191 pages
Sustainability, in its ecological and social components, poses businesses an inescapable challenge: without sustainability there will be an end to profits. Hence, business people have a strong self-interest in minimizing the ecological damage of their operations. In this book, business executives, economists, ecologists, and other thinkers outline new practical approaches that businesses and society must take to meet this challenge.

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About the author (1995)

Gunter Paulias organization ZERI is a network of scientists and scholars keen on converting innovative ideas into actual projects. Gunter has a track record as an entrepreneur who has been featured on CNN Prime Time News, ABC Evening News with Peter Jennings, "Wall Street Journal", and Fast Company. German and Japanese national channels have produced specials on his projects which were featured at the World Expo in Germany. Pauli has published 14 books in 17 languages and is the first foreigner ever awarded the highest distinction from the Japanese media (Fuji and Sankei) for his innovative approach to business and the environment.

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